Old gold exchange offer ideas for jewellery shops
Bring old gold — and old customers — back into your shop.
Updated 7 October 2026 · 3 min read
An old gold exchange offer works when it is simple and honest: test purity in front of the customer, explain the value with today’s rate, and add a clear benefit such as reduced making charges on the new piece. Promote it with a short line on your daily rate poster and a fixed end date.
Offer ideas
- “Best price for your old gold” + making-charge discount on new jewellery
- Exchange week before a festival
- Extra value for exchanging towards bridal sets
- Free cleaning and checking of old jewellery
Explain the value clearly
- Weigh the old jewellery in front of the customer.
- Test purity openly.
- Show the value using today’s rate.
- Show the new piece’s bill with the exchange value removed.
Make today’s poster in 30 seconds
Your logo and phone number are already on it. Free to start, no card.
Promote it
Add “Best price for your old gold” as your offer line in Studio and pick the last day. It shows on every morning poster until then.
Questions
Is old gold exchange good for my shop?
Yes. It brings past buyers back, and most exchanges lead to a new purchase.
Try JustGoldRates free
Type today’s rate, pick a design and share on WhatsApp. Need help? Message us — we reply in simple words.
Read next
Dhanteras and Diwali offer ideas for jewellery shops
Ideas that sell on Dhanteras and Diwali, and how to announce them.
Making charges and the jewellery bill: how the price is calculated
The simple formula behind every jewellery bill, with an example.
Jewellery shop marketing ideas that work in India (low cost)
Twelve simple ideas you can start this week, most of them free.