Dhanteras and Diwali offer ideas for jewellery shops
Ideas that sell on Dhanteras and Diwali, and how to announce them.
Updated 7 October 2026 · 3 min read
On Dhanteras people buy gold and silver coins, small jewellery and utensils for good luck, so promote coins, light-weight pieces and silver gifts with simple offers like making-charge discounts or a free silver coin. Announce a week early, post the rate with a festival ribbon every morning, and give a clear end date.
What customers buy
- Gold and silver coins
- Light-weight chains, rings and earrings
- Silver gifts — lamps, coins, idols
- Advance purchases for weddings after Diwali
Offer ideas
- Making charges 50% off on light-weight jewellery
- Free silver coin above a purchase value
- Zero making charges on gold coins
- Gift wrapping and a greeting card for gifting customers
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Posting plan
| When | Post |
|---|---|
| 7 days before Dhanteras | Offer announcement |
| Every morning | Gold rate poster with “Happy Dhanteras” or “Happy Diwali” ribbon |
| Dhanteras day | Rate + shop timings + coin stock |
| Diwali | Wishes + last day of the offer |
Make it in one tap
Pick Dhanteras or Diwali in Studio, choose “Making charges 50% off” or type your own offer, and set the end date. How festival posters work.
Questions
When is Dhanteras?
Dhanteras falls two days before Diwali, in October or November.
Should I post in my local language?
Yes, if most customers speak it. Studio has wishes ready in English, Malayalam, Tamil and Hindi.
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