Akshaya Tritiya marketing plan for jewellery shops
A day-by-day plan for one of the biggest gold buying days of the year.
Updated 7 October 2026 · 3 min read
Start 10–14 days early: announce your Akshaya Tritiya offer and advance booking, post the gold rate with an offer ribbon every day, remind customers 3 days before and on the morning itself, and keep the offer end date clear. Advance booking at a locked rate is one of the most popular offers.
Why Akshaya Tritiya matters
Akshaya Tritiya falls in April or May. Many families believe gold bought on this day brings lasting good fortune, so it is one of the busiest gold days of the year.
Two-week plan
| When | What to post |
|---|---|
| 14 days before | Announce the offer and advance booking |
| 10–4 days before | Daily rate poster with the offer ribbon; one product a day |
| 3 days before | “Book now at today’s rate” reminder |
| The day | Early morning rate poster + festival wish; shop timings |
| Day after | Thank-you post; last day of the offer if extended |
Make today’s poster in 30 seconds
Your logo and phone number are already on it. Free to start, no card.
Offers that work
- Advance booking at today’s rate
- Making charges discount on chosen collections
- Free silver coin above a purchase amount
- Old gold exchange at the best price
Put it on your poster in one tap
In Studio, pick Akshaya Tritiya as the festival wish, choose an offer line, and set the last day. The ribbon comes off by itself afterwards. See festival posters.
Questions
When should I start promoting Akshaya Tritiya?
About two weeks before. People plan and book ahead for this day.
What is the best Akshaya Tritiya offer?
Advance booking at a fixed rate and making-charge discounts are popular and easy to explain.
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