916 gold meaning: 22K vs 24K vs 18K explained simply
The simple answer to the question customers ask most — and a chart you can share.
Updated 7 October 2026 · 3 min read
916 gold is 22 carat gold: 91.6% pure gold mixed with other metals for strength. 24K (999) is almost pure gold, used for coins and bars. 18K (750) is 75% gold and is common in diamond and stone jewellery. Higher carat means more gold and a higher price per gram.
The purity chart
| Carat | Purity mark | Gold content | Mostly used for |
|---|---|---|---|
| 24K | 999 | 99.9% | Coins, bars, investment |
| 22K | 916 | 91.6% | Traditional jewellery — necklaces, bangles, chains |
| 18K | 750 | 75% | Diamond and stone jewellery, modern designs |
| 14K | 585 | 58.5% | Light-weight and fashion jewellery |
Why 22K is the favourite for Indian jewellery
Pure 24K gold is very soft and bends easily. Mixing in a little copper, silver or zinc makes 22K strong enough for daily wear while keeping the rich yellow colour Indian customers love.
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Why 24K, 22K and 18K rates are different
The rate follows the gold content. If 24K is ₹100 a gram (example), 22K is close to ₹91.6 and 18K close to ₹75. Shops publish their own rates for each carat, which is why your poster shows them separately.
How to explain it at the counter
- “916 means 91.6% pure gold — this is 22 carat.”
- “The BIS hallmark shows the purity, like 22K916.”
- “Diamond jewellery uses 18K because it holds stones better.”
Read next: BIS hallmark and HUID explained.
Questions
Is 916 gold the same as 22 carat?
Yes. 916 is the purity mark for 22 carat gold, meaning 91.6% gold.
Is 24K gold used for jewellery?
Rarely, because it is too soft. It is mostly sold as coins and bars.
Which is better to buy, 22K or 18K?
22K has more gold and keeps value well. 18K is stronger and suits stone and diamond jewellery.
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Read next
BIS hallmark and HUID explained for jewellers and customers
The marks that prove purity — and how to talk about them.
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