Why is the gold rate different in every city?
Why your rate isn’t the same as the shop in the next state.
Updated 7 October 2026 · 3 min read
Gold rates start from the same international price, but each city’s rate is set locally. Jeweller associations in many states announce a daily reference rate, and shops add their own costs such as transport, insurance and local demand. That is why Kerala, Chennai, Mumbai and Delhi rates differ slightly on the same day.
Where the rate comes from
The base is the international gold price, converted to rupees, plus import duty and taxes. From there, local markets set the day’s rate.
Why cities differ
- Local associations — many states have jeweller associations that publish a daily reference rate.
- Transport and insurance — moving and protecting gold costs money.
- Demand — festival and wedding seasons push local demand.
- How shops round — some quote per gram, others per pavan or per 10 grams.
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What this means for your poster
Always post your board rate — the rate you will charge. That is why Studio lets you type your own rate instead of copying a number from the internet. See posters for Tamil Nadu, Karnataka, Maharashtra and Kerala.
Questions
Which city has the cheapest gold?
It changes day to day. Differences are usually small; making charges often matter more to the final bill.
Does JustGoldRates show a live rate?
In Studio you type your own rate, so the poster always matches your counter.
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